George Pappas has been an award-winning PR practitioner for more than 12 years, following a career as a newspaper reporter and editor. Pappas is respected for his ability to recognize news angles and capture top-caliber media hits.

Pappas’ PR career has included work in a wide variety of industries, including extensive work in the fields of health care and consumer technology.

Pappas’ success is due, in part, to his strong background in journalism. His journalism career included reporting and editing stints at the Whittier Daily News, the San Gabriel Valley Tribune, Pasadena Star-News, the Palos Verdes Peninsula News, and the Newport Ensign & Costa Mesa News.

Pappas’ list of awards also includes the prestigious PRISM Award from the Public Relations Society of America, two PROTOS awards from the Orange County PRSA, the Silver Award from the Healthcare Public Relations and Marketing Association, and several awards from the Press Club of Southern California and the Orange County Fair Journalism Contest.

Pappas holds a bachelor’s degree in Journalism from California State University, Long Beach.

Geoffrey Kutnick is the newest addition at The Kreisler Group and brings a specific skill set aiming to help our clients communicate more effectively using Internet platforms. As a member of Generation Y, his background regarding the World Wide Web started at a very young age. It is his desire for learning that allows him to excel in a field that changes every day.

Kutnick joins The Kreisler Group with a wealth of experience within the Internet Marketing and Public Relations fields including: The Inland Empire Jazz Festival, University by the Sea Sustainability Festival, Smolar Corporation, Daily 49er Newspaper and the local Long Beach Food and Beverage industry. He celebrates being of California State University of Long Beach Alma Mater with a Bachelor’s degree in Public Relations.

Kutnick joined The Kreisler Group team in 2009 as our New Media Specialist.

The core of our campaign strategy is to maintain company messaging and branding across numerous media platforms always ensuring brand integrity. We do this through employing solid media plans and buying strategies that:

• generate multiple points of interaction with potential customers for enhanced communication
• strategize the budgetary investment for the most effective visibility
• facilitate seamless launch of new product lines or additional and corresponding campaigns
• utilize established long-term relationships with networks and publishers as a partner advertiser
• maximize a client’s reach to its target audience while expanding beyond its core endemic category
• keeps some dollars available for opportunistic campaigns
• constantly gains added value in additional placements, sponsorships and events
  

Additionally, we constantly review and gauge the overall effectiveness of a campaign through:

• evaluating market trends and tracking competitor’s efforts
• reviewing strengths and weaknesses of past marketing campaigns to better determine new direction
• continually evaluating consumer response utilizing current research
  

What’s in a brand? Everything.

We work at The Kreisler Group to bring your brand vision to fruition.

Effective brand building and positioning results from our combination of brand research, strategic marketing philosophies and approaches, and creatively crafted communications. It requires a disciplined process to guide to define a brand, to launch or re-launch the brand among key stakeholders, and to work with your company team to fulfill your branding goals.

We are well equipped to provide brand research and counsel and to develop and implement brand campaigns locally and internationally.

Brand strategies are created for each client with firsthand knowledge of how to deploy our client's brand through a range of methods including: corporate identity, advertising, trade shows, target account programs, public relations and Internet marketing.

The core of our campaign strategy at TKG is to maintain company messaging and branding across numerous media platforms always ensuring brand integrity.

Effective brand building and positioning results from a combination of brand research, strategic marketing philosophies and approaches, and creatively crafted communication. It requires a disciplined process to guide and define a brand, to launch or re-launch a brand among key stakeholders, and to work with your company’s team to fulfill your goals.

We are well equipped to provide brand research and counsel as well as help you overcome the obstacles and challenges of growing your business.

Brand strategies are created for each client with firsthand knowledge of how to deploy our client's brand through a range of methods including but not limited to: corporate identity, media, trade shows, target account programs, public relations and internet marketing.

The core of our campaign strategy at TKG is to maintain company messaging and branding across numerous media platforms always ensuring brand integrity.

Whatever the type of organization, a marketing strategy is the most crucial step in reaching your organizational objectives.

THE CREDIBILITY FACTOR: THE REAL IMPACT OF PR

Public relations is one of the more misunderstood marketing disciplines as its value or ROI is not always readily apparent. However, the true value of PR lies is in what we at The Kreisler Group call “The Credibility Factor.”

When the media publishes a story, airs a TV or radio report about a company and its products or services that is favorable, it is viewed as a third-party endorsement. This kind of media exposure lends credibility to a company’s mission and overall message.

From crafting solid press materials to launching effective public relations campaigns, The Kreisler Group's veteran public relations team works closely with our clients and the media to garner these valuable third-party endorsements. We continually build and maintain strong media relationships, working with each journalist and publication to learn about their specific needs.

In addressing these needs, we deliver factually accurate and relevant materials that clearly differentiate our clients from their competitors. Our bottom-line results consist of quality coverage that reaches our client's target audiences in an effective manner.

New media is a term meant to encompass the emergence of digital, social and viral media. It has emerged in the business world as a must-have ingredient to the marketing mix. Having realized the advantage of utilizing the evolving forms of communication, this year The Kreisler Group added a New Media department specializing in all new media platforms, social networking and online communication.

Organizations have begun to understand the importance of integrating new media into their marketing objectives. While this is a new tactic, many do not understand how to deploy such strategies. At TKG we work with each of our clients to develop successful New Media campaigns that are sustainable, impactful and measurable.

The real impact of the Internet and online advertising is only beginning to be understood by the business community. Companies are realizing that they must be a part of the online marketplace and conversation. No other marketing investment possesses such a potential for enormous ROI. However, just having a Web site is not enough to drive costumer interest. Your customers need to be able to find you first and when they do you need to offer them more than just convenience. However, the new media requires a whole new approach. Enticing potential customers to visit your site requires entirely different skills than developing a Web site. The Kreisler Group is well versed in building a strong digital online identity for its clients.

At The Kreisler Group, we offer a range of interactive services, including:

• Web site assessment and enhancement
• Web site optimization
• Key word strategies
• Search engine registration and optimization
• Cost effective email advertising and opt-in email campaigns

Your customers need to find you first. When they do, you need to offer them more than just convenience. Enticing potential customers to visit your site requires an entirely different skillset and approach. The Kreisler Group is well versed in building a strong digital online identity for its clients.

Research is the cornerstone of all effective marketing campaigns. We have access to the top research services and programs at The Kreisler Group, and more importantly, we know how to apply this research knowledge to enhance your marketing campaigns. Our research resources include:

• Syndicated Research - National syndicated research assists in defining and refining your target audiences.
• MRI – It has been the industry standard for many years. MRI assists us in locating more precise information about the lifestyle and habits of your target audience. In addition, this data allows indexing and ranking of many measures, including but not limited to cable networks, programs and program types.
• Simmons – Simmons is regaining its influence among advertising agencies. They offer a similar service to MRI, however, there is a marked difference in their use of Psychographic questions which allow a deeper and more comprehensive view of the thoughts and opinions of a particular target audience.
• Nielsen Media Research – Nielsen monitors TV viewership and produces ratings that allow us to determine if a spot secured an expected rating promised during the buy process. Additionally, their research enables us to keep abreast of GRPs purchased.
• TNS (CMR) – This service provides a glimpse of where and when your competitors may be advertising, how much they are spending, and what messages they are sending to their audiences offline.

Coming Soon

Social Media as an Effective Communications & Marketing Tool for Small Business

SUCCESSFUL PROMOTION OF A NEW ZEALAND-BASED COMPANY
Through targeted national and regional marketing and public relations campaigns, we overcame the added challenge of promoting a New Zealand-based company that has only in the past few years become well known among U.S. consumers. This was achieved through the introduction of its unique home appliances, including the DishDrawerÒ Dishwasher, EcoSmartÔ washer, and in this current year, CoolDrawer refrigerator and CookSurface cooktop.

IMPRESSIVE SALES PERFORMANCE
Fisher & Paykel’s sales performance is all the more impressive considering U.S. retail sales of major appliances slipped 1.6 % to $25.6 billion in 2007, while unit volume remained essentially flat year-over-year, off just 0.2% to 64.1 million units. By contrast, the Association of Home Appliance Manufacturers (AHAM), which tracks manufacturers' shipments through all channels of distribution, paints a less rosy picture of the industry in reporting that total unit volume declined 6.3%.

DOUBLE DIGIT SALES GROWTH DESPITE SLUGGISH ECONOMY
Despite facing a sluggish economy and a slowing housing market, Fisher & Paykel Appliances achieved double-digit sales growth in the U.S. market in their last fiscal year.

The Kreisler Group 115 Pine Avenue Suite 330 Long Beach, CA 90802 Toll Free: 866.431.9315 Office: 562.472.2787 Fax: 562.685.0528 Follow us on Twitter Visit us on Facebook

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